Marketing Automation Platform Comparison Chart

Choosing a Marketing Automation solution is a time consuming process. You’re probably discovering that right now! To try to help, we have assembled a comparison table here of some of the main features people want in these systems. The table shows the feature checklist and cost for different capacity requirements for Lead Guerrilla and some of its best known competitors: Marketo, Pardot, Hubspot, Act-On, SharpSpring, InfusionSoft and MailChimp. We also recommend you check out a few software comparison websites such as Software Advice, GetApp, etc..

Feature
A/B Testing
LeadGuerrilla
Marketo
Infusionsoft
HubSpot
Pardot
MailChimp
Act-On
SharpSpring
Activity Dashboard
LeadGuerrilla
Marketo
Infusionsoft
HubSpot
Pardot
MailChimp
Act-On
SharpSpring
API
LeadGuerrilla
Marketo
Infusionsoft
HubSpot
Pardot
MailChimp
Act-On
SharpSpring
Campaign Management
LeadGuerrilla
Marketo
Infusionsoft
HubSpot
Pardot
MailChimp
Act-On
SharpSpring
Campaign Branching Logic
LeadGuerrilla
Marketo
Infusionsoft
HubSpot
Pardot
MailChimp
Act-On
SharpSpring
Bi-directional CRM Integration
LeadGuerrilla
Marketo
Infusionsoft
HubSpot
Pardot
MailChimp
Act-On
SharpSpring
Customizable Templates
LeadGuerrilla
Marketo
Infusionsoft
HubSpot
Pardot
MailChimp
Act-On
SharpSpring
Drip Email Marketing
LeadGuerrilla
Marketo
Infusionsoft
HubSpot
Pardot
MailChimp
Act-On
SharpSpring
Email Templates
LeadGuerrilla
Marketo
Infusionsoft
HubSpot
Pardot
MailChimp
Act-On
SharpSpring
Graphical Campaign Builder
LeadGuerrilla
Marketo
Infusionsoft
HubSpot
Pardot
MailChimp
Act-On
SharpSpring
Landing Pages
LeadGuerrilla
Marketo
Infusionsoft
HubSpot
Pardot
MailChimp
Act-On
SharpSpring
Lead Activity Tracking
LeadGuerrilla
Marketo
Infusionsoft
HubSpot
Pardot
MailChimp
Act-On
SharpSpring
Lead Nurturing
LeadGuerrilla
Marketo
Infusionsoft
HubSpot
Pardot
MailChimp
Act-On
SharpSpring
Lead Scoring
LeadGuerrilla
Marketo
Infusionsoft
HubSpot
Pardot
MailChimp
Act-On
SharpSpring
Lead Segmentation
LeadGuerrilla
Marketo
Infusionsoft
HubSpot
Pardot
MailChimp
Act-On
SharpSpring
SMS/Text Messages
LeadGuerrilla
Marketo
Infusionsoft
HubSpot
Pardot
MailChimp
Act-On
SharpSpring
Social Media Messaging
LeadGuerrilla
Marketo
Infusionsoft
HubSpot
Pardot
MailChimp
Act-On
SharpSpring
Social Media Monitoring
LeadGuerrilla
Marketo
Infusionsoft
HubSpot
Pardot
MailChimp
Act-On
SharpSpring
Web Forms
LeadGuerrilla
Marketo
Infusionsoft
HubSpot
Pardot
MailChimp
Act-On
SharpSpring
Annual Cost: 2,499 Contacts
LeadGuerrilla	$1,188
Marketo	$28,800
Infusionsoft	$4,548
HubSpot	$10,800
Pardot	$24,000
MailChimp	$2,748
Act-On	$9,000
SharpSpring	$7,200
Annual Cost: 4,999 Contacts
LeadGuerrilla	$1,980
Marketo	$28,800
Infusionsoft	$4,548
HubSpot	$12,600
Pardot	$24,000
MailChimp	$2,988
Act-On	$10,800
SharpSpring	$7,200
Annual Cost: 9,999 Contacts
LeadGuerrilla	$3,300
Marketo	$28,800
Infusionsoft	$4,548
HubSpot	$28,800
Pardot	$24,000
MailChimp	$3,288
Act-On	$15,300
SharpSpring	$7,200
Annual Cost: 24,999 Contacts
LeadGuerrilla	$4,980
Marketo	$32,400
Infusionsoft	$7,788
HubSpot	$30,600
Pardot	$26,400
MailChimp	$4,188
Act-On	$29,040
SharpSpring	$10,200
Annual Cost: 99,999 Contacts
LeadGuerrilla	$10,188
Marketo	$50,400
Infusionsoft	$16,788
HubSpot	$39,600
Pardot	$34,800
MailChimp	$8,088
Act-On	$54,240
SharpSpring	$19,200
Contract Term
LeadGuerrilla	Monthly
Marketo	Annual
Infusionsoft	Annual
HubSpot	Annual
Pardot	Annual
MailChimp	Monthly
Act-On	Annual
SharpSpring	Monthly
Setup & Training Fees
LeadGuerrilla	$1,500
Marketo	$600 – $5,000
Infusionsoft	$2,000
HubSpot	$3,000-$5,000
Pardot	$0-$5,000
MailChimp	N/A
Act-On	$2,000
SharpSpring	$1,800

Feature	LeadGuerrilla	Marketo	Infusionsoft	HubSpot	Pardot	MailChimp	Act-On	SharpSpring
A/B Testing
Activity Dashboard
API
Campaign Management
Campaign Branching Logic
Bi-directional CRM Integration
Customizable Templates
Drip Email Marketing
Email Templates
Graphical Campaign Builder
Landing Pages
Lead Activity Tracking
Lead Nurturing
Lead Scoring
Lead Segmentation
SMS/Text Messages
Social Media Messaging
Social Media Monitoring
Web Forms
Annual Cost: 2,499 Contacts	$1,188	$28,800	$4,548	$10,800	$24,000	$2,748	$9,000	$7,200
Annual Cost: 4,999 Contacts	$1,980	$28,800	$4,548	$12,600	$24,000	$2,988	$10,800	$7,200
Annual Cost: 9,999 Contacts	$3,300	$28,800	$4,548	$28,800	$24,000	$3,288	$15,300	$7,200
Annual Cost: 24,999 Contacts	$4,980	$32,400	$7,788	$30,600	$26,400	$4,188	$29,040	$10,200
Annual Cost: 99,999 Contacts	$10,188	$50,400	$16,788	$39,600	$34,800	$8,088	$54,240	$19,200
Contract Term	Monthly	Annual	Annual	Annual	Annual	Monthly	Annual	Monthly
Setup & Training Fees	$1,500	$600 – $5,000	$2,000	$3,000-$5,000	$0-$5,000	N/A	$2,000	$1,800

Note: The information contained in this document represents the current best information obtained by 1CRM Systems Corp. as of September 15, 2017. This page is for general information only, and 1CRM makes no warranties, expressed or implied in this document.